Top markets for coworking revenue in the US

January 31, 2022

Jade Tinsley

Where do coworking spaces make the most money? This week we have used our data to produce an insight into revenue per desk across coworking spaces in US markets. It paints a picture of pricing and occupancy and revenue across key flex markets, allowing us to determine the revenue per desk (RevPAD) and identify top markets for coworking revenue. Read on for pricing and occupancy from Las Vegas to Boston!

Top markets for coworking revenue

Below is our chart. It expresses desk price per month and occupancy for December 2021 on the axes, and further, revenue per desk (RevPAD) by the size of the market's circle. RevPAD is itself an expression of desk rate and occupancy, giving us a number for revenue turned by a desk in a month.

To explore the chart full screen click here: https://datawrapper.dwcdn.net/udAvC/

Coworking pricing & occupancy

The chart shows us the most expensive cities for a coworking desk:

  1. San Francisco
  2. New York City
  3. Boston
  4. Los Angeles
  5. Washington D.C.

Not too many surprises there... Furthermore, it shows us the best occupied spaces in December are:

  1. Las Vegas
  2. Nashville
  3. College Park, Maryland (close to D.C. border)
  4. Miami
  5. Sacramento

Perhaps slightly more surprising, however, only RevPAD tells the full story...

Top markets for coworking revenue

Our top 5 locations in terms of coworking desk generate revenue are:

  1. San Francisco
  2. New York City
  3. Boston
  4. Los Angeles
  5. Washington D.C.

Yes that's right, exactly the same top 5 as rate! This shows us the sensitivity of RevPAD to desk pricing, and in turn, the importance of pricing strategy in flex management. Using coworking data to ensure sound and effective pricing is increasingly essential as supply grows.

Up & coming coworking markets

Also interesting is the type of markets featuring and how they feature. For example, some locations featured are smaller or rural gateway cities in the US without much coworking presence ahead of the pandemic (Boulder, Sacramento). Furthermore, higher occupancy markets correlate with those boasting a greater domestic immigration post-pandemic, and often hubs with rural-access. It stands to reason that these well-occupied markets are well-positioned to boost their prices and overall revenue in the coming months.

So there you have it, your top 5 US markets for coworking revenue. If you wish to look at top coworking spaces, you can visit our directory, or to learn more about the power of coworking data in optimizing strategy, click below:

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